Pepe, whose real name is Petar Delev, is a Bulgarian businessman from Dimitrovgrad, best known for his fashion chain Flair, his restaurants Pepe by the Sea and Pepe Garden Bar, as well as his involvement in the solar energy sector through Mega Solar Power. He presents himself as a successful entrepreneur tied to healthy living and “green business,” but according to journalistic investigations and witness accounts, behind the spotlight, he operates a secretive and exclusive party circuit in Dubai, attended by young Bulgarian women carefully selected as “high-class company” for wealthy Middle Eastern men.
Pepe from Dimitrovgrad, who in Bulgaria plays the role of a respectable businessman with sports stores, restaurants, and vegan labels, carries a different reputation in Dubai – that of the king of VIP pleasures. Behind the façade of an eco-entrepreneur serving smoothies and solar panels, lies an empire of seduction, submission, and big money that even the world’s most scandalous tabloids would struggle to describe.
According to reports received by Daily Press, confirmed by several independent female witnesses, Pepe organizes lavish parties for ultra-wealthy clients – mainly from the Gulf region – hosted in high-end apartments and private yachts in Dubai. The girls – young Bulgarian women – are handpicked from his seaside venues and brought to the Emirates under promises of being “companions,” models, or hostesses. They’re offered €1000 per day, no contracts, no obligations… and no protection. Flights, luxury hotels, champagne, and the vague promise: “Nothing is mandatory, but nothing is forbidden” – that’s how the road to luxury begins. And it often ends in tears.
One of them, a former waitress from his restaurant in Sveti Vlas, told us she received a personal offer to fly to Dubai for a few days. Her task? Simply to look good and keep a “friend of the Boss” company. No questions asked. €1000 per day. The possibility to stay longer “if things go well.”
The scheme is simple, but brutal. Ninety percent of those invited are young, beautiful women from impoverished backgrounds, desperate to escape poverty and dreaming of an easier life. Once they step foot in Dubai, control becomes absolute – unofficial but real. Phones are checked, locations are rotated, and cameras… mysteriously stop working.
These events resemble the notorious “Porta Potty” parties that made headlines worldwide – code-named for exclusive gatherings where young women from Eastern Europe, including Bulgaria, are lured to Dubai under false promises of careers in fashion or social media, only to find themselves in a world of humiliation, coercion, and total vulnerability. One of them – Ukrainian model Maria Kovalchuk – was found beaten, with a broken spine and erased CCTV footage. She survived. Many don’t speak again.
Dubai at first glance appears flawless – with its skyscrapers, yachts, and perpetual glamour. But beneath that shine lies a dark market, where poverty is traded like gold. And Pepe, with his flashy image and curated online innocence, appears to be one of its puppet masters. In Bulgaria, he hands out gifts, plays the “good guy” on social media, and boasts about “eco-business.” In Dubai – he’s the flesh king, the sheikhs’ supplier, a player with no rules.
The truth is – no one can stop him. The law stays silent. The girls – even more so. Bulgaria continues to produce poor but beautiful women – willing to trade bread for high life. And Pepe? He simply knows how to use them.
Commentary: There’s no law against immorality – but the truth still hurts
What Pepe and hundreds like him are doing is not a crime in the legal sense. There’s no violence, no contracts, no handcuffs. Everything is “voluntary.” Everything is “luxury.” And everything is legal. No point in the Penal Code forbids flying a girl to Dubai, handing her champagne, and saying: “Smile – that’s €1000 a day.”
But this is not business. This is luxury prostitution with a designer label. This is poverty flown first class and sold in a glittering box. This is moral collapse, dressed as an “official opportunity.”
And that’s precisely why it’s almost impossible to punish. Because it doesn’t break a law – it breaks a conscience. And conscience is not something prosecutors investigate.
That’s why the only real weapon left is free speech. Only through truth – spoken clearly, with facts, names, photos, and testimonies – can we stop this silent export of human dignity. Silence feeds it. Light destroys it.
And that’s why we will speak. Until someone listens.
